Saturday, November 30, 2024

Lost Media: First music video for Alarm Call by Björk


Icelandic singer Björk released the song Alarm Call on her third album  Homogenic in 1997. It was the fourth single for the album and was ranked number 33 in the UK. This song will have two official music videos of which the first was never released.

The first music video for the song was directed by Paul White from Me Company. It was the same firm that produced the artwork for the Album and their respective singles. The music video is said to have featured Björk in a similar outfit to the one featured on the album cover. There was also said to be a dance scene in the Los Angeles subway system.

Björk was not satisfied with this music video. The second video was directed by fashion designer Alexander McQueen and was filmed in London in October 1998 in two days. Björk was satisfied with this version even stating on MTV News that the music video industry needed a "spank on the bum", and Alexander McQueen was the one to do the music video

No clips, scenes, storyboards, or such have been seen by the public from the first music. Björk also has not mentioned much from the music video. It can be assumed that the music video may not exist anymore.  

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Lost Media: First music video for Alarm Call by Björk

Icelandic singer Björk released the song Alarm Call on her third album  Homogenic in 1997. It was the fourth single for the album and was ra...